3771 Las Vegas Blvd S, Las Vegas, NV, 89109
The 42,000-square foot flagship cafe features a 950-seat restaurant, live concert venue and the world's largest Rock Shop complete with Hard Rock's limited-edition merchandise. In addition, the authentic memorabilia collection of Hard Rock will be showcased via innovative multimedia technology. The new Las Vegas cafe is the marquee location for new unique interactive experiences for guests - from right in their booth to throughout the Cafe with Microsoft Surface(tm) and the Rock Wall(tm) featuring multi-touch technology enabling fans to explore the world's greatest rock 'n' roll memorabilia collection and virtually tour all of the company's 156 venues around the world.
The largest item of the interactive suite is the one-of-a-kind Rock Wall(tm). Hard Rock partnered with Technomedia Systems and Obscura Digital on this venture to create an 18-foot wide by 4-foot tall interactive touch wall. A guest can access and expand a single image or video to be as large as the wall itself; or up to six guests can explore their own collections in dynamic "zones" simultaneously.
Check out the Hard Rock Showroom for events and concerts taking place here.