Cherry is the swank nightclub at the swank Red Rock Resort & Casino.

Its warm, red atmosphere beckons visitors from the moment they enter the club - through a red-lit, mirrored tube that directs them past the circle bar and to the club's heart.

The red theme is repeated throughout Cherry, reflecting both the names of the club and the property, as well as bringing the outside in. Wood has been used extensively, and even the highly polished metal cocktail tables mimic the natural formations in Red Rock Canyon.

Red leather coats the walls and sandy brown leather covers the banquettes, tooled with patterns that call to mind Paiute petroglyphs. Overhead, the same tribal imagery is repeated in red, back-lit designs.

Inside are 15 to 20 VIP areas, each with a curtain that can be used to expand the real estate or keep things nice and cozy. The VIP couches are a mix of leather and suede in desert tones. And this being Vegas, the now de rigueur stripper pole is present.

Centered in the 8,500 square feet is the circular dance floor. "We've floated the floor in such a way so the subs really excite the floor and you can really feel it up through your feet ... through your skeletal system," says Dan Agne, president of Sound Investment.

Adam Ward, Sound Investment's West Coast operations manager, adds that they've done "something not really done in any other club in the country" in equipping Cherry with an all-digital network. That not only means better sound out of the speakers but also that there will be no quality loss when running sound out to the pool.

Over the dance floor is a domed ceiling with a checkerboard pattern of black and mirrors, hiding speakers and making room for lights. Huge chrome cages surround the ceiling speakers.

As sophisticated as the club is, its playful side emerges in the restrooms. Coed restrooms.

Three-dimensional images projected on glass will greet patrons. Inside, a wall of one-way windows that double as mirrors will let folks get non-salacious glimpses of each other as they wash up, as will the smoky one-way window in the wall on the women's side. Don't miss the urinals in the form of open mouths, designed by Meike van Schijndel of Holland's Bathroom Mania!-a hit in Europe but apparently raising misogynist paranoia on this side of the pond, despite the designer being a woman and stating the mouths are fun cartoons and not female lips.

Cherry also opens to the outside, thanks to an entire glass wall engineered to fold into the club's sides. Outside is a big fire pit with a centered water feature, another island bar, eight cabanas that also feature curtains and 10 rotating day beds big enough to fit four, with walls that can be raised. Raised above the hotel's pool, a second gently arching pool and deck serve up spectacular desert views. While inside the speakers are on display, Sound Investment has gone to pains to disguise them outside, including hiding speakers inside banquettes.

-- Staff Report